[jonathankoren]

It’s hooked into instagram, so you need to look at insta’s numbers only. You’re including FB and WhatsApp. Insta’s DAU is 500 million.

Naïvely: 500 million / 24 = 20.8 M / hours

5 million / 4 hours = 1.25 M / hour

Dividing, you get a 6% install rate.

I suspect the actual number is waaaay different from this due to audience bias.

Regardless, install day numbers are vanity. The real question is who is using it tomorrow, and a week from now.