[dvt]

> Are they somehow notifying users to check Threads via their other apps (Instagram, Facebook, WhatsApp)?

Yep, at least on Instagram, there's a "follow me on Threads" sticker you can add to your stories. (I rarely check FB these days, but there's probably something on there too.)

[okrad]

Interesting so it would seem a little more organic than just throwing up a banner with a button to download the new app and juice numbers