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by 111111IIIIIII 1084 days ago
> The way to "sell" Mastodon to power users and super influencers is that you tell them they can run their own instance and have greater control than what they have through twitter

I am not a salesperson, but I did work in advertising for a while and this strikes me as an excellent pitch. I still think easy onboarding and a rebrand would be necessary to reduce friction, but I think you're onto something.

1 comments

Thanks! Easy onboarding is definitely needed. We're all technologists here and we don't mind wonky UX with lacking documentation.

The name Mastodon is unfortunate, Twitter is a better name as Tweeting became a verb, not sure how to verb Mastodon without it becoming a lewd euphemism. "Hey I Mastodonded about that" erhm... you did what now?

How would you go about a rebrand of Mastodon?

> not sure how to verb Mastodon

Why does everything need to become a verb?

I have not seen people Linuxing or macOSing or iPhoning or Kubernetesing. Some nouns can remain nouns.

Stop trying and just have branding people do it.

It doesn't need to be a verb. Really anything that isn't so coarse would probably be fine. Twitter is not a very good name because it's so feminine, but it's way better. Threads is a perfectly fine name.

Just let branding people do it.