[gregpilling]

I live in Arizona also, and I know people who would swear on a stack bibles that <insert brand> tastes better. Despite repeatedly explaining to them that it is filtered tap water, and showing it to them on the label where it says "filtered tap water" , they insist. In any convenience store there are multiple brands of water at multiple price points, each with their own fans. weird.

Discount Tire also uses the good-better-best philosophy, with the middle choice being most popular.

[Natsu]

I guess we just have very different experiences.

I'm used to all water being exactly the same price in a given location and to only noticing when they jack up the price for captive audiences.