But if you wash the IP and any other PII then you can store it anywhere? So why store IP? Is it because GA doesn't offer an option to wipe PII from the messages?
This is where it gets tricky and why I need to find out more details about the new rulings. Google does not store IP when the user is from the EU but this still seems inadequate to the IMY.
https://support.google.com/analytics/answer/12017362?hl=en