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by pSYoniK
1079 days ago
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What I am curios about is how much people actually use ALL the analytics information provided by a lot of these tools. I know Matomo and other such open source/self-hostable solutions, but how much info do you really use? I think for most use cases users would want to know if their content is consumed/read. Maybe how long someone spends on it and where they came from. For this sort of stuff you can write a small script to parse your logs. I did something along these lines to parse Caddy logs to get some idea of how many people visit a link. That's really all I needed and the great part is that I run it whenever I want an update, so it's not consuming resources constantly. The logs are cleared and the output is saved before logs are cleared so I know Article 1 had 39 views (or less!) and Article 2 had 5 views and so on... So I think we're overdoing it and we would benefit from taking a few minutes before going down the rabbit hole of analyzing EVERYTHING. |
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What I'd be curious to see is the ROI on these tools. They obviously work in some cases, but do they always work? We currently employ three business intelligence developers, and two developers who actually build products. What's the most hilarious about it, however, is that despite employing three BI's I can't tell you if they earn their keep, because their data doesn't show that.