[avinoth]

As others here pointed out, Meta does not have a good history of launching completely new products separately and succeeding in it (except FB ofc). So it’s a wait and see.

If they’re going to ride on the coattails of the existing influencers, might make more sense to keep it a feature than a brand new app. The existing influencers would have no extra incentive to spend efforts on a whole new app if they’re addressing the same audience and won’t be gaining new set of audience.

Or keep it completely new to excite new wannabe influencers and they will put in the extra effort and drive activity at the beginning.