[mherdeg]

This version of the story implies that the outcome is a bad thing people have been tricked into doing.

As far as I can tell from TikTok people want to be part of a brand experience, they want to show their friends they live a luxury lifestyle, and they want to earn promotional goods by being influencers.

There may be some sinister manipulation by marketing experts, but maybe also people just love Texas Roadhouse rolls and love being a part of a bigger movement when they get their pint of butter.

Is there anything wrong with that? It's fun to do your version of the thing that everyone's doing!

I think the separate trend towards hiding your authentic self in a small group direct message or a Discord or Slack instance isn't so bad ... It's not too far off from where we were on IRC in the before times.