[q845712]

I'm not sure it's exactly "what customers want" so much as it is the sweet-spot or intersection of the two curves: "what customers want" with "how much cost and risk owners and managers are willing to put in up front"

[sixstringtheory]

My thoughts too. With VC-funded freemium models, I think it’s hard to make a clear case for who the paying customer is and what they want.