[sheepybloke]

Exactly. I'm OK with ads on YouTube if they are placed in OK positions in the videos. For example, if they are placed in a natural break in the video. However, YouTube has decided to destroy their user experience by placing the ads to maximize "user engagement", aka, "where is the worst spot we could put an ad in the video?" For example, take a slow mo guys video. They will place the ads right as the interesting section of the video is happening, say when the water balloon is hitting the guy in the face. At that time, I'm definitely watching the video, so I see the ad, but holy cow do I hate YouTube and the advertiser for interrupting the best part of the video. I'm tempted to get Premium just because of this; however, I feel like I'm giving into YouTube making their product more shitty to make me want to get Premium. I don't want to reward them making their service worse causing me to give them money for the experience their product used to be.