[pjc50]

Yes. It's the "servers should be cattle not pets" philosophy; then you realize that having one server necessarily makes it a "pet" that demands periodic care and feeding with occasional emergencies that cost money or wake you up at night.

Also: people use big services for discovery. If you write a blog, nobody's going to read it unless you get out there on the social media and promote it.

[detourdog]

Discovey as a reason to spend money is another web ad fantasy. The old days discovery was by word of mouth. The trust deficit goes down when one doe t rely on discovery.

How important is it to discover a blog post no one is talking about?

[pjc50]

It's important to the writer, surely? Why write if you have no readers? I mean, ultimately that's why we're writing these comments here to each other rather than each on our own web sites?

[detourdog]

The attitude before discovery was if you build it they will come. I see most people pushing discovery/SEO becuase it is complex and people can be convinced it is needed.

A writer needing an audience is nothing new. I think it is just as valid to create no matter what comes.