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by PragmaticPulp
1081 days ago
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Because the value of accounts that browse extreme numbers of posts per day is near zero to advertisers. Someone who has seen thousands of ads per day for years on end is basically immune to ads (or has blocked them, or is a bot) One of the hard things to grok as an engineer or power user is that we are not the target audience for ad-supported services most of the time. How many people in this thread have aggressively blocked ads everywhere and are confused about why ad-supported services aren’t catering to people like themselves? |
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1. I'm not sure that an account that heavily browses twitter is zero value to advertisers. If anything, those are more engaged users with Twitter, _and_ Twitter should have more data and thus better targeting for that user.
2. The marginal efficiency of not showing an ad to a saturated user is probably offset by the reduced potential audience for your ad. Once you've seen 600 tweets, you can't use Twitter or view any more ads. That can shrink the daily audience significantly.
3. Users now need an account to view _any_ tweets. This further reduces the reach/audience for Twitter ads. If Twitter ads already have low CTR or referrals, and now their potential reach is cut, then they have no value.
I have blocked ads most places, but I use Twitter in ad-supported mode + receive ads through the app. I'm a good example of a user they'd be advertising to, and now I can't use it.