[HungSu]

A lot of comments suggesting federation as the solution to centralisation. I believe this is a false dichotomy.

I think Write Once, Publish Everywhere (including both centralised and federated) is much better.

https://indieweb.org/POSSE

[kibwen]

Different contexts call for different approaches. "Write once, publish everywhere" is ideal for read-only content. For a social network that is user-centric/identity-focused (like Twitter), federation makes sense; for a social network that is "topic-centric" (like Reddit) you can just have individual forums like the old days.

[thih9]

How to do that in practice?

I find it tedious to update various social media platforms by hand, especially when each platform has its own rules and conventions. There are paid services that help but they often don't cover all of the platforms that I use, or are prohibitively expensive. Also if you just post a link to your site some social media platforms will treat you as a spammer.

[RobotToaster]

How?

twitter and facebook make automating that difficult with their API restrictions.