[Applejinx]

Content is also advertisement. They benefit just as well from platform-specific content that, statistically, puts ads in front of a lot of people, and more relevantly, creates a market for people to pay YouTube to place their content in front of people.

I'm far from convinced this isn't relevant to YouTube history with controversial content. I think somebody is paying to do that, covertly or overtly. Sort of payola? I think there are ways to pay off YouTube to promote your content.

[amatecha]

Heck, content is also advertisement in the sense that the show/film you're watching is an advertisement for all the related merchandise that will be on store shelves the same day as the media is published :) I wonder how many $millions Baby Yoda has brought in for Disney?

[ignoramous]

Those who create content are in the business of selling ads, not creating content. Content is a distribution medium for ads.

The publishers are also in the business of selling ads, not aiding creators.

http://paulgraham.com/publishing.html