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by nazka 1090 days ago
Ya people want their cake and eat it too. Or we want a free and open internet and that means ads or we really don’t want ads and that means to the app/platform/creator/website to go private and with a paywall. It will never be sustainable to have something free out there without ads and quality. Quality in anything won’t just come out of nowhere when it require investment, sweat and tears.
2 comments

Alternative take, Google introduced the "customer as the product model", at least they did that at scale. Then honestly, we became dependent on their services as the web became Google, so I don't think it' totally fair to take that view.
No, I think most people are fine with paying for a service, it's just that most people in this thread are completely right.

1.) Google drove up ad coverage in front of videos to the point where I have to watch 2, sometimes 3 ads before I can watch a video. This is insane. I'd rather go back watching TV instead.

2.) Simultaneously, they have made it impossible for creators to support themselves by using ad payouts - indicated by how many creators chose to go with third party sponsorships. So even when I'm using adblock, I'm watching ads, only this time I'm usually okay with it, because I can skip them and even if not, it supports the creators I'm watching (although I'm sure advertisers will slowly figure this out as well and creep over to surreptitious advertising).

> that means to the app/platform/creator/website to go private and with a paywall

You pretend like this isn't already happening. Google is so detached from their customer-base, that Linus Tech Tips is currently starting his own streaming service, that does exactly this. Using their YouTube platform as a way to advertise it.

Larger content creators will just build their own platforms, as Linus proves.

> No, I think most people are fine with paying for a service

> I have to watch 2, sometimes 3 ads before I can watch a video. This is insane. I'd rather go back watching TV instead.

Your 2 statements contradict themselves. If you and others are fine to pay for a service and hate to watch 2-3 ads then why not take YouTube Premium? Now you just said you will prefer not to pay and go watch TV.

> they have made it impossible for creators to support themselves

You can literally pay a subscription to a channel you want to directly support now. How is that not helping to support content creators.

> You pretend like this isn't already happening.

I think you start to reading way too deeper here because I was literally pointing that it is happening and has to happen if people want quality. Or you go free with ads or you go private with a paywall.

Truth is you are already kinda answering what is happening right now:

> So even when I'm using adblock, I'm watching ads, only this time I'm usually okay with it, because I can skip them and even if not, it supports the creators I'm watching (although I'm sure advertisers will slowly figure this out as well and creep over to surreptitious advertising)

During Covid the internet ad market exploded but the price also went way down. If it’s ads on Facebook Google or even YouTube. A lot of people are more on the web with lock downs. They shop even more on Amazon and e-commerce shops. But this influx of new (regular) users made also cost of the ads per user crash because of the influx itself and because of the financial situation.

Coming back on YouTube that’s when and why YouTube started to show a lot more ads before it was 1-2 it went to 2-3 or so. And usually not skipable.

Add to this like you said in your comment people that want to support a channel and do watch ads but never click, advertisers will “figured it out”. Well they already did figured it on out. And they is them and Google Facebook etc. The market already corrected itself at the beginning of Covid. That’s why now you have to see more ads on YouTube because the cost per click is way down.

We can’t just zoom in and avoid all the economic situation. Forget how we got here. And avoid to see what YouTube offers to support content creators and yell that they don’t do a thing when really everything is already there. The question is are people defending this narrative going to fight to always things free with no (little) ads or are they going to put their money where their mouth is?