[quitit]

Adobe, Netflix, Google, etc.

They all need to realise one thing. You can choose to start something, but it's only the audience that can choose to end it.

Whether that's a new app, series, or web tool: the problem is the same, no one is going to invest their time and effort on something that will be canned if it is not an instant success.

Each are now trapped in a problem of their own making: people avoid their new offerings for fear of wasting their time, dooming the new entry.

[8ytecoder]

We need a term for it - the fear of adopting something because it might be cancelled based on past history leading to the cancellation further confirming that these companies would cancel new products.

[mattkevan]

The word Google has already been used as a noun, so we could slightly repurpose it and use it again.

E.g. “That Netflix show is fantastic but I wouldn’t bother starting it as it got Googled at the end of the first season.”

Or:

“Google’s new messaging service looks cool but I’m not going to get everyone to use it as I bet they’ll only go and Google it in about 18 months.”