[eddythompson80]

> "significant quantities", "many different brands", "appear to have been served", "many ads were served", "Often"...you can keep reading as long as you like, and will not find a single objective number or percentage

I’m a bit confused. The Adalytics report definitely defines numbers and percentages of the samples they looked at. Obviously only Google will have the authoritative final numbers, but they are also the ones most incentivized to keep them as opaque as possible. I admit I’m not very familiar with the ad business, and know that a fraud is rampant, but there is a difference between a rampant 5-10% fraud to 50–60%. The first few paragraph list a lot of percentages from that report

Original report: https://adalytics.io/blog/invalid-google-video-partner-truev...