[phendrenad2]

Google is a 1.5 trillion dollar advertising company. There simply isn't enough content in the world to monetize to keep Google growing YoY. All companies reach this point. Some glide to a natural equilibrium point (McDonalds, Subway), some cook the books and implode spectacularly (Enron), some oversteer in the other direction and fall down in chunky movements (Meta).

[uejfiweun]

Yeah, Google's only hope is basically pouring money into AI in the hopes that they'll come up with another Google. Can't say it seems likely.

[floomk]

Or, crazy idea, they can accept they have absolute boatloads of money and are making tons more, and that this is enough.

[drpixie]

Can't do that!! Must Have Growth ... Must Have Growth.