> I'm trying to find them motivations behind this thing.
They aren't exactly shy about their motivations. The site says their mission is:
> "holding the surveillance adtech industry accountable for abuses against advertisers and consumers, and spearheading the development of a transparent, efficient and privacy-focused digital advertising marketplace. "
Google is the #1 game in town (arguably the only game) so they need to convince advertisers that Google's ads are not serving their interests so that they'll be receptive to an alternative. It's entirely possible that they are correct and that Google is actually screwing over advertisers, I have no idea, but I suspect that it'd be more persuasive to demonstrate that their new ad platform actually serves advertisers better in real world scenarios than to just complain about whatever crap google is pulling.
They aren't exactly shy about their motivations. The site says their mission is:
> "holding the surveillance adtech industry accountable for abuses against advertisers and consumers, and spearheading the development of a transparent, efficient and privacy-focused digital advertising marketplace. "
Google is the #1 game in town (arguably the only game) so they need to convince advertisers that Google's ads are not serving their interests so that they'll be receptive to an alternative. It's entirely possible that they are correct and that Google is actually screwing over advertisers, I have no idea, but I suspect that it'd be more persuasive to demonstrate that their new ad platform actually serves advertisers better in real world scenarios than to just complain about whatever crap google is pulling.