[dylan604]

exactly how are the buyers supposed to do that? they have no access to any kind of logs from Googs' servers. it's a perfect setup for Googs. there is no trust but verify. at least with the old school systems of buying radio/tv ads, you can get each market to provide you with an air check showing exactly when/where the ad ran. with print, you could just get a copy of the printed thing. when advertisers were sitting around wondering how they could do less for more, Googs says, hold my beer