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by Dopameaner 1092 days ago
Thats correct, in my previous company, we had a full internal infrastructure that provides daily or hourly perforamnce of advertisements that hits all major social media APIs.
1 comments

Did prev company then compare with performance claimed by google, facebook, etc?
I work in adtech and yeah if there is a discrepancy the advertiser will 100% contact their account manager about it. Same goes for the supply side, publishers maintain what they expect to be paid and will raise any discrepancies as well.
and does account manager help sometimes, or just retrieve standard template response?
Usually it is just a misunderstanding of the metrics, but if there is an issue they will always open a ticket with the engineering teams. They also expect some level of discrepancy since the volume of data is so large.