[patja]

The term "creative" has always bothered me as it seems to usually be applied to roles that don't actually create anything other than pretty pictures/designs/words. I guess it makes sense from the aspect of "creativity" but it seems like those who glom onto the appellation of "creative" almost always rely on someone else to do the heavy lifting of building (the actual creation of a product) and bringing anything to market.

[namaria]

I think you're conflating 'creation' as in coming up with something new, with 'production' as in making stuff/providing services...