If you read carefully, it still contains sodium nitrite except as powdered celery. So the source of the sodium nitrate is “natural” but the dose is still the same.
Fml so I’ve been paying more for nitrite free bacon that still has nitrite in it?
It feels like saying something contains no nitrites or preservatives and then including them in the form of cultured celery extract should be fraud/false advertising and a crime.
You extremely have been conned by the "nitrite-free bacon" labeling, yes. This is something that food writers have been complaining about for over a decade.
It feels like saying something contains no nitrites or preservatives and then including them in the form of cultured celery extract should be fraud/false advertising and a crime.