[midasuni]

In the U.K. sky charges its customers a subscription. They have adverts on top of that. Last time I read he financial report adverts accounted for 1/10th of subscription income

I.e instead of paying sky £30 a month and having 1/3rd of content adverts, you could pay £33 a month and have no adverts.

It’s similar with the underground in london. I pay £3 to take a journey and am plastered with adverts. Instead £3.30 and there would be no need for adverts

These companies don’t offer that as free experience though. With sky there are alternates (streaming, or if that falls to the advert curse then pirate bay), with the underground alas no alternatives.