[davmar]

obviously google adwords. remarketing pixels are good. adsense blew away a ton of cash with few results.

but check out other directory listings. www.capterra.com is HUGE for us. our conversion rates there are about 12% (!!!!). organic conversion rates are about 2.5%. which is much more reasonable. but we spend a lot of $$$$ with them.

edit: a conversion for us is a lead.

[jules]

What do you mean by adwords and adsense? AFAIK adwords is the advertiser's side of the coin and adsense is the content publisher's side of the coin.