[mrkurt]

I don't think we can build a company like this without a lot of money.

We're to the point where we're making $10-25mm capital expenditures in one go. And we have to to optimize our own costs. Optimizing our own costs means long term independence.

What I think I've learned about VCs is: the trick to long term independence is to find investors who already value the sales mechanism. Bottoms up, dev focused "sales" is something investors like, now (this was not true in 2012).