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by domodomo
5221 days ago
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I'll check it out. Part of the trick is I don't even have a demographic or problem statement. I'm trolling for ideas with my lure in the water, sailing in circles. Consequently, 50% response rate would be a miracle. But maybe not for cold calls, we'll see. Also, the whole buy some adwords and do a landing page thing worked for you? I have had zero luck with this approach. How niche was your idea? It seems like a rare combination where 1) The adwords are affordable, and 2) There is enough search traffic to generate real data. |
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But I can't help feel you might have more fun and possibly better effectiveness if go the trite "scratch your own itch" route, or at least focus on demographics you are in or closely related to. You like tshirts? Call tshirt companies and focus on their problems. If you're calling on plumbing companies, great if that's what you're into. But you probably have at least a couple hobby areas you are much more interested in than plumbing. If you like puzzles, calling on game making/puzzle companies with something like "I love the games you are developing!" because you actually like their stuff is likely going to raise your response rates too.
Yeah, Adwords/Facebook/LinkedIn can work. Wasn't too niche. I targeted a pretty wide group, and the survey just asked "What's your biggest problem. A/B/C/D/other" and "How much of a hassel is that problem? Big, medium, small". You want a lot of "big" answers to one of those problems.