Are there resources you'd recommend for this?
- Badass: Making Users Awesome by Kathy Sierra
- Obviously Awesome by April Dunford
- The Mom Test by Rob Fitzpatrick
- Every book Seth Godin has written, particularly This is Marketing
- Deploy Empathy by Michele Hansen
- Forget the Funnel by Claire Suellentrop and Georgiana Laudi
- Badass: Making Users Awesome by Kathy Sierra
- Obviously Awesome by April Dunford
- The Mom Test by Rob Fitzpatrick
- Every book Seth Godin has written, particularly This is Marketing
- Deploy Empathy by Michele Hansen
- Forget the Funnel by Claire Suellentrop and Georgiana Laudi