[ImPostingOnHN]

> If a company says the reason is inflation they can only maintain that pricing power if every other firm does the same thing

empirically, this is what's effectively happening in multiple instances

given the content of the article of this post, I'm not convinced anyone can reasonably conclude that profit increases aren't accounting for a large portion of inflation: such a conclusion is unpersuasive given said content

the questions of "why now" etc. are interesting, and I encourage you to seek answers on them, but answers to them aren't necessary to observe reality, a reality the article helpfully illustrates

why did I decide on coffee this morning instead of tea? another similarly interesting question, but the answer, or lack thereof, similarly doesn't change the fact that that's what happened.