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by marapuru
1096 days ago
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Looks good, how did you get your initial content on there? Did you reach out to some influencers or used your own local network? Are you also tapping into other Indonesian sites like tokopedia or the gojek/grab economy? Edit: It looks as if you are getting data from instagram. Is that correct? |
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All the content is user-submitted, and we rely on Instagram and Twitter for traffic. Some influencers spread the word and it really got things rolling.
We're actually competing with Tokopedia and Shopee, but they're not exclusively for second-hand clothing, although it's allowed there. We reached out to some sellers and found the turnover rate to be high, but it requires a lot of effort.
For pickup and delivery, we collaborate with couriers like Grab and Gojek. Additionally, we've partnered with a company/API that handles pickups and deliveries when a seller makes a sale on our platform, taking advantage of affordable postage in Indonesia.
Thrifting in Indonesia is booming, with Instagram as the main hub for buying and selling. Surprisingly, there's no (modern) dedicated platform like those in the West for the Indonesian market.
So, I created one, and it gained rapid traction. Now, I'm figuring out how to take it to the next level.