[graypegg]

I get it, the ad tier probably makes a lot more revenue per-user than the ad-free basic plan. They’ve done the research (I assume) and I guess came to the conclusion that price-sensitive users will tolerate ads to save money, and the users that would have chosen basic solely because it was the cheapest option without ads will simply switch to the new cheapest ad-free option.

Either way, Netflix actually stands to make more money removing that tier.

However it’s also another barrier to me ever considering paying Netflix ever again. But we’re the minority of people.