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by crabapple
6419 days ago
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early adopter under-30s have become impervious to web advertising. the clickthrough rates are just dismal. yahoo and aol cater to the trailing edge...you know, the people dumb enough to click a banner ad. thats why they make money with content (non-search) ads. fb should consider a nominal monthly fee for advanced features (a la flickr). my guess is that the service has become sticky enough to turn the screws ever so slightly on users. barring a subscription, i don't see them ever making a lot of money....unless they just go to a cpm model and advertisers just give up on clickthrough |
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