Panel cost is probably 10-20% of a total install cost. What you're paying for is labour, inverter, cabling and metal mounting equipment. Mostly labour. If you're able to self install you can shave years off ROI.
I got my equipment through a local wholesaler. I built a BOM using solardesigntool and submitted through them. The wholesaler called me and accommodated me as a DIYer. CED Greentech was the company.
But presumably it’s cheaper for the average HN reader to hire a skilled tradesman to do the install than to take the, say, 2% chance of a debilitating fall from the roof?