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by aeroman 1085 days ago
The PR part also applies to Earth Observation Satellites (ESA and EUMETSAT). (Almost) any time you see a wide area picture of the Earth from Space (particularly around a weather event), it comes from NASA's MODIS instrument [e.g. 0].

The European (approximate) equivalent, AATSR, had a lot of really nice scientific qualities, but it was missing a blue channel, meaning that the 'true-colour' images it produced always had a blue tint to the clouds. There was a similar problem with the European geostationary satellite imager (SEVIRI) [1].

Scientifically, SEVIRI was incredibly useful (and far in advance of the American equivalent at the time), but the lack of a blue channel meant that it was never really used for those shots that made it onto the news (and neither was AATSR). When you have spent multiple billions on a satellite programme, you generally want the public to see it.

I remember being told at one point that this was considered such an issue that the Europeans would 'never launch a satellite without a blue channel again' - although that might be overstating it a little.

[0] - https://www.bbc.co.uk/news/uk-scotland-11901718

[1] - https://www.cloudsandclimate.com/blog/got_the_blues/

4 comments

It’s funny how well that fits in with cultural stereotypes. The US had an insane culture of self promotion and salesmanship. Europe has a culture of intense elitism. ESA designed an excellent satellite that focused on the “right” goals, and promptly forgot the dirty peasants whose money they were really spending.
Its more private companies vs public agencies. Compare SpaceX to NASA and you will see the exact same thing.
SpaceX is, primarily, a government contractor: $15.3 billion in awarded contracts since 2003, according to US government records.
Few things can beat the Saturn V launch video [1] with the enhanced audio in terms of sheer US domination propaganda and I don’t mean it in a bad way.

Those close up shots of the rocket and the massive letters USA plastered everywhere is a textbook example of how to market space related projects.

[1] - https://youtu.be/ViNcBQ8cDA0

James Burk Connections Launch:

https://www.youtube.com/watch?v=cCJh5D0FCZk

Similarly, the Hubble Space Telescope has done more to raise and advance interest in space among the commons than anything else in unmanned space exploration.
It shouldn’t be surprising. Unless you’re operating outside of a regime of democracy, you have to convince the majority (i.e. very dumb people by academic standards) that it’s worth it.

7th graders control your budget.

True

Remember Juno was also almost launched without a camera as well