[rqtwteye]

Self promotion is just way more accepted in the US vs most European countries. You notice this in ESA vs NASA. I also notice it when I read resumes. Resumes from European countries are way more subdued than ones from the US.

[fastball]

ESA isn't avoiding self-promotion, they're just bad at it.

[ekianjo]

you dont need self promotion when you spend taxpayers money

[causality0]

I have to agree with you. They're more than happy to label anything "NASA/ESA" when the ESA's project contribution was fifty Euros and a can of spray paint.

[martin8412]

Hey, that spray paint was load bearing!

[panick21_]

This is just overplayed. If you look at European rocket startups, they don't act much different. Some of them are even more prone to hype and exaggeration then American equivalence.

Its just that ESA in particular has that culture.

[JBorrow]

No it’s not, this even goes to things like reference letters. US letters for the same candidate are always much stronger and use very different language.

[zarzavat]

Americans are just more comfortable showing emotion in general. It’s well known among musicians that American audiences are very different to European ones, they show their appreciation and involvement much more readily (and then there’s the Japanese…). There’s also that whole thing about clapping when the plane lands.

[jorvi]

.. it is pretty much the opposite of what you say.

Have you ever seen a European sports crowd vs an American one?

European crowds are passionate. American crowds are exaggerated.

[martin8412]

Go on any charter plane from Northern Europe to Southern Europe holiday destinations, and you'll hear plenty of clapping when the plane lands.

[teajunky]

You watch this video about the excitement level of NASA vs ESA: https://www.youtube.com/watch?v=mtOGcgWozd4

[victorhooi]

Wow - haha, that video is pure gold, and really hammers the OP's point home...

Nice find - if I could upvote your post I would.

[jansan]

Yes, as a European I an relate, and it's a bit sad.