Hacker News new | ask | show | jobs
by Macha 1098 days ago
The ad industry calls this kind of auto-generated content for ad placement "MFA" or "Made for Advertising". And they hate it. Ad platforms spend time categorising this content so they can either exclude it from all their users or just exclude it from those users who don't specifically opt into it.

Like many other metrics in the industry (viewability, brand safety, etc.) it's actually the largest brands who are the biggest spenders and the ones you'd think from outside would be the most ruthless about "money in, results out", that care about this stuff the most. The ones that don't are the no-name dropshippers or those "You won't believe this story about X" content mills, but those ones also are willing to pay the least for their ads.