The news companies don't want clicks, they want subscribers. They don't want traffic from Google News or Facebook, they want users to open their own app/newspaper directly.
I also imagine that there's a pretty low clickthrough rate for FB embeds of news articles, compared to "see headline, leave angry comment" engagement that only benefits Facebook without returning anything to the publishers.
If that's the case, whey don't they stop posting their content to social media? Is the idea with this bill to prevent a race to the bottom, where all the news organizations post their content for free in order to compete with each other?
While social media shows news items, the traditional outlets need to compete THERE. If there's no more news on social media, the hope is that people will close those apps and open their local news app.
> The news companies don't want clicks, they want subscribers.
My understanding is that news companies make their money primarily on ads. If it's subs, then why don't these news companies go entirely behind a paywall and demand google and facebook remove all links to their content. Instead, they are using government to essentially steal money from tech companies for those links.