[throwaway3093]

Also, neurologically you are not one person. You are two: https://www.youtube.com/watch?v=wfYbgdo8e-8

It's not hard to imagine the nearly constant competition that erupts between neural sub-networks in your brain -- their collective output signals vying to be the dominant signal. Just stand in front of a bowl of ice cream and try to predict whether you will or won't actually eat it. (Impulse control, etc)

Sensory awareness is helpful towards guiding these competitions and impulses into a direction (and a longer term habit) that is more aligned with your longer-term values.

Also helpful: engineering your environment. https://jamesclear.com/atomic-habits