When I went through it a few years ago, the buttons and explanations were very clearly written in such a way as to make it appear that immediate cancellation would strip access to benefits immediately, without any mention of the possibility of prorated refund.
This is obviously very unnappealing if you pay annually and have months left, making the “Remind me 3 days before the next billing cycle” button seem like the only reasonable option… which is the whole point, since surely a large percentage of people who want to cancel will miss the reminder and get charged for another year.
A customer friendly design would offer two buttons: lose access immediately and get a refund for unused time, or disable auto renewal and lose access at the end of the billing period. There is no reason to have the “Remind Me” option unless your goal is to cause a portion of your intending-to-cancel users to renew by accident.
This is obviously very unnappealing if you pay annually and have months left, making the “Remind me 3 days before the next billing cycle” button seem like the only reasonable option… which is the whole point, since surely a large percentage of people who want to cancel will miss the reminder and get charged for another year.
A customer friendly design would offer two buttons: lose access immediately and get a refund for unused time, or disable auto renewal and lose access at the end of the billing period. There is no reason to have the “Remind Me” option unless your goal is to cause a portion of your intending-to-cancel users to renew by accident.