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by anotherevan
1100 days ago
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In Australia, I've found the "get one month of prime free and we'll expedite your delivery" offers, while pushy, clear and easy enough to avoid. Likewise once you find the https://www.amazon.com.au/mc page, cancelling your membership from there is about three clicks through the "are you sure?" and "are you really, really sure?" pages not too hard. I've probably had one month free prime memberships about three times now just to get the fast delivery. In fact I had a reminder for three days time to cancel the latest membership, but I just did it now. (I usually let it run for twenty days or so.) I wonder if there are consumer protection laws in Australia that are limiting the amount of dark patterning they can do. |
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Also Australian, my dad (70) came to me a month ago really stressed out about signing up for Prime accidentally. I managed to cancel it for him, which wasn't too hard, 3 or 4 pages where you have to click the right button to continue.
I think designs like what Amazon does here are easily navigable by us, but anyone who's not great at computers will struggle.
My Dad was adamant that he chose the delivery option without Prime, which is why this situation was really stressful for him...