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by Sai_
1100 days ago
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If I remember my tech history, by 2012-13, FB had realized that their html5 FB app wouldn't cut it on mobile devices and had gone all in on a native app. https://magazine.wharton.upenn.edu/digital/the-pivotal-tale-... I mean, I myself left Wall Street to work on iOS apps back in 2011. Only a willfully blind person would have ignored mobile/smartphones by 2012-13. Of course, they could have botched their mobile transition - Reddit's ongoing dumpster fire is an example of corporate self immolation - but even back then Mark Z was no schmuck. |
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Rewriting app, means years of no new features (like Twitter did with their backend rewrite). That’s a very vulnerable period of time. And no guarantee that their apps will be any good (especially given their track record of low quality). It wasn’t guaranteed in any way that they will start making meaningful money on mobile.
They could’ve easily end up like Twitter, plagued with reliability issues and no good monetization.