[crazygringo]

Wow, that image is terrible. I usually consider myself pretty good against dark patterns but it took me forever to find what to click to not sign up. Once I realized both the gray areas aren't what you click, I couldn't see any other options.

That seems like what I expect a crappy deceptive startup to implement in order to try to boost metrics for the next round of investment. It's not the kind of shady UX I associate with the largest tech companies. I seriously would not have expected that from Amazon, so I'm very happy the FTC is stepping in here.

Not to mention that this is very much against Amazon's supposed values, including "customer obsession" [1] -- to "work vigorously to earn and keep customer trust" [2]. This is very much the opposite of that, when customers discover they've been deceived into signing up.

[1] https://www.aboutamazon.com/about-us

[2] https://www.aboutamazon.com/about-us/leadership-principles