[Nars088]

I think there is a strong relationship between the average ticket size and payment experience. It is almost like it is the user's problem if the ticket size is high (hence the website need not necessarily invest in creating a good payment experience). Something like insurance websites.

The ones that really seem to think about the payment experience are the ones that have low to medium average ticket size and high transaction volumes. It is in the website's best interest to ensure each and every transaction goes through