But that whole piece is just a promotional item for the big green egg brand of barbecues. It’s entirely complimentary and written to promote the brand. It’s not journalism, it doesn’t help anybody other than the people who sell those barbecues
Everything is to some degree promoting something else. Are the myriad articles in the past few days promoting OceanGate Expeditions? Their competitors? Titanic tourism in general?
I think that only crosses the line from informational to promotional if Gear Patrol was paid to write/show that article and I see no evidence of that.