[alsargent]

Maybe this is a dumb question... but why doesn't Reddit lower its API prices to a point that Apollo and other app developers can afford?

Plenty of other companies have figured out how to price APIs in a way that works for developers: AWS, Twilio, Stripe, Okta, MongoDB, and Plaid, to name a few.

It's not like these companies aren't making money with their API pricing; they've all generated enough in revenues and profits to drive their valuations into multiple billions of dollars.

It's as if Reddit didn't do the basic work of rolling out API pricing: talk to customers, find price points they can live with, offer prioritized customer support in exchange for API charges, etc. Literally hundreds of software companies have followed this playbook, and have rolled out API prices without drama.

Am I missing something here?

[sylens]

They likely don't want third party apps at all, but this is the method they thought would be more palatable than just coming out and saying that. They want to control the experience end-to-end, like Twitter and Discord.