[djhworld]

The website is going to buckle under the pressure unfortunately :(

Really looking forward to getting my hands on one though, although I doubt I'll be quick enough to snap one up from the first batch

[westbywest]

They did also put out a call for mirrors recently for their OS image download. Possibly part of that effort went to distributing load for the shopping cart app. http://www.raspberrypi.org/archives/683

[paulofisch]

Plans are in place to make the website and announcement, etc accessible under load.