[finnw]

Curious - if the announcement is going to be "the store is now open" why don't they just say now "the store will be open on Wednesday at 6am?"

[Jrsmith]

There are multiple replies to tweets asking this same question, all of which cite "arcane contract requirements" as to blame for the secrecy.

[westbywest]

They very likely have contract stipulations with suppliers / distributors / fulfillment service preventing Raspberry from committing to product availability at certain datetime, before said suppliers are indeed ready to go.

[paulofisch]

From the Raspi Twitter "not allowed to say (arcane contractual stuff)"