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by toomuchtodo
1094 days ago
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Who else is going to invest in a fast DC network? The closest competitor was Electrify America, and they can't make the economics work. Tesla made it work by subsidizing their $1B+ global fast DC charging network cost out of robust vehicle margins. Most EV users will charge at home, some at their place of work and businesses, with fast DC charging filling the remaining gap (people who can't charge at home or people on road trips/high utilization driving patterns). https://www.forbes.com/sites/bradtempleton/2022/10/26/electr... |
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VW is doing the same with EA (although with more vehicles and lower margins). I don't know the specifics and I'm sure they would love for every stall to be full but I wouldn't be surprised if they had no expectation of making a profit at this point or even in the next five years.
Honestly I think they have some limited upside here which is that if they can fix the quality of their service and add NACS cables then they can compete on price or location with superchargers for NACS owners' business. My guess is that the stalls are empty because few who seriously need to travel long distances would buy a non-supercharger compatible EV specifically because the EA experience sucks. If they fix their UX then they can immediately begin tapping into the NACS market instead of waiting for CCS cars to slowly trickle into the roadtripping segment of the market.