[flashgordon]

Ah yes how many times have I heard the launching vs landing discussion in perf and promo discussions.

So fun fact - at FAANGs (at least) introduction of new vernacular is very important to show that you are the objective (tm). Eg we will now reward landing instead of just launching. All well and good.

How did that translate to in practice? Well X had impact by helping, supporting across many broad projects that needed legacy support. And X was a junior eng who went above and beyond in doing so - some times showing ownership and accountability at level + 1. So X should be ready for a promo yes? Yes but - "Focussing broadly meant low - more objective sound verbiage - focussed technical complexity is not enough". Translation - "you didn't build a complex shiny thing".