[casca]

Something doesn't smell right with this story. If a big company clearly breaks a contract, there's money to be had and the lawyers will work on retainer. NDAs are legal agreements. They can include terms that prohibit the creation of a similar product for a length of time.

My favourite snippits are: "We shipped some amazing new products" and "Our systems handle load today that they wouldn’t project to have until 5 years from now, all on a minuscule startup budget". Shipping is easy. Selling is hard. And building something that scales to (optimistic) 5-year (!) projects seems like premature optimsation to me.

[sowbug]

It's possible the CEO didn't mean that his company intended to copy the technology, but rather that it would be easy to copy it, and thus that it wasn't worth anywhere near the figures being tossed around. In that case, this wouldn't have anything to do with enforcing an NDA; it would simply mean the parties disagreed on the value of the technology and couldn't reach a deal for that reason.

The article didn't say whether the other company actually did try to copy it, which is why "It doesn't look so hard, we can build it ourselves" is at least a little ambiguous -- especially because it's unlikely that's a direct quote (might "can" have been "could"?).

[duxup]

That is assuming that the big company in fact did break a contract. All we know is the other company might do so based on a phone conversation. That won't keep little company afloat long.